Ketema Negasa Broke the Men s 50km World Record, Running 31 Miles in 2:42:07
In the women s race, South Africa s Irvette Van Zyl ran the second-fastest 50km in history
Ethiopia s
Ketema Negasa broke the men’s 50km world record on Sunday at the Nedbank Runified race in South Africa, running 2:42:07.
In the women s race, Des Linden s record remained unbeaten, but South Africa’s
Irvette Van Zyl ran a national record of 3:04:23. Van Zyl s time is the second-fastest women s time in history.
While Ketema Negasa has previously focused on the marathon distance, with a PB of 2:11:07, it seems his true skills lie in the ultra distance following his performance on Sunday.
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SA mobile game designer takes prestigious global Content Marketing Award
South African innovation got a global nod of approval last week when Cape Town-based Sea Monster Entertainment – an animation, augmented reality and gaming studio – beat top global contenders to take the win in the Data & Insight category at the prestigious International Content Marketing awards in the United Kingdom.
The award recognised Sea Monster for the design and implementation of the Livin’ it Up financial education mobile game, designed for Capitec Bank, the third most valuable bank brand in the world.
Over the past decade, the International Content Marketing Awards have become the gold standard for the content marketing industry, with companies from over 25 countries competing for recognition in 2020. The awards are run by the Content Marketing Association (CMA), a UK-based not-for-profit association that aims to grow and promote the global content industry.