Highsnobiety / Moni Haworth
Reddit is the collective unconscious of the internet. You can find just about anything in its solar system of discussion boards - from Wiccan spell procedures to prosthetic genitalia. There’s forums in this cursed wasteland about hip-hop too, of course, and in 2018, Lil Tracy very nearly quit rap because of comments on one of its boards, tweeting he was retiring after feeling “pain and sadness” every day. But two years and some change later, the 25-year-old rapper is shining brighter than ever and says, over the phone, that he’s on what he calls the third stage of his career. “I did the rookie shit, and now I’ve gotten old,” he says. “Now, it’s just, like, I’ve got to prove myself as a solid, big artist.”