“The view that ‘I’m strong, independent and I can do it’ applies to women,” Hunter says.
What Women Car Buyers Want As vehicle consumers, “women are starting to have their own voice in what they want and deserve,” says Stellantis advertising executive Marissa Hunter.
In the early automotive days, adman Ned Jordan figured he wrote car ads so well, he’d become an automaker.
The short-lived Jordan Motor Car Co. produced the Jordan Playboy. Despite that name, Jordan pitched the Playboy roadster to women.
Accordingly, in 1924 he wrote a legendary ad called “Somewhere West of Laramie.” It was the first auto ad to tout the emotion of a vehicle, and it appealed directly to women.