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IHeartMedia to buy L.A. ad tech company for $230 million Wendy Lee © (Gerardo Mora / Getty Images for iHeart) Bob Pittman, chairman and CEO of iHeartMedia, speaks at a 2017 event in Orlando, Fla. (Gerardo Mora / Getty Images for iHeart) U.S. radio broadcaster iHeartMedia said Wednesday it was buying Sherman Oaks-based ad technology company Triton Digital for $230 million to further expand its podcasting business. Triton s software helps podcasters and other audio streamers measure their audience and insert ads in their programs, while also providing technology to help advertisers better target consumers. The acquisition of Triton, which is owned by E.W. Scripps Co., follows other recent purchases that iHeartMedia has made, including acquiring podcast analytics company Voxnest in October.

United statesGerardo mora gettyNeal schoreBob pittmanEw scripps coGerardo moraGetty imagesSherman oaks basedTriton digitalஒன்றுபட்டது மாநிலங்களில்ஜெரார்டோ மோரா கெட்டிபாப் பிட்மேன்யூ ஸ்கிரிப்ட்கள் இணைஜெரார்டோ மோராகெட்டி படங்கள்ஷெர்மன் ஓக்ஸ் அடிப்படையிலானது