Intermediary fees in the ad supply chain vary widely, leaving some publishers to collect as little as 2% of a buyer’s bid price, according to Adalytics.
/PRNewswire/ Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification.
/PRNewswire/ IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that they have elected their 2022 board members..
IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are vote