Information services and consulting giant Accenture has acquired customer insights and advisory business Fiftyfive5 for an undisclosed fee to expand its presence in New Zealand and Australia.
The Canadian Research Insights Council (CRIC) and the Marketing Research and Intelligence Association (MRIA) are merging, with the MRIA brand to be absorbed into CRIC.
The Insights Association (IA) has warned that changes to California’s privacy laws due to come into effect in 2023 could effectively ban audience measurement unless protections for the industry are added.