The incentive scheme has been restructured to send a message that network participants like buyer apps, seller apps and sellers themselves have to gradually bear a greater burden of funding deals and discounts for customers
As expected, Walmart-owned fintech company PhonePe’s arrival in early April with a dedicated app named Pincode triggered a surge in orders. Subsequently, both PhonePe and Paytm, the other large buyer app on the network, began marketing it aggressively.