By Park Han-sol
As K-pop continues to cultivate its worldwide appeal among diverse racial, cultural and age groups, the genre s artistic expressions have frequently clashed with local cultural values, especially in socially conservative Islamic nations.
Although K-pop has its own conservative elements, there s certainly a more explicit side to it as well: lyrics laced with sexual innuendos, performers provocative stage outfits and culturally insensitive use of religious imagery in performances and music videos.
Last year, the all-female quartet BLACKPINK and Selena Gomez s single Ice Cream came under fire for its line Play the part like Moses as it made light of a significant figure in Judaism, Christianity and Islam. The boy band NCT U met criticism in the same year after exploiting the Imam Husayn Shrine in Iraq, a scared site for Shia Muslims, as a mere stage prop, and later as an official piece of merchandise.
By
Feb 12, 2021
On Saturday, Feb. 13, The Korean Business Research Institute released their individual male idol brand reputation rankings for the month of February. Keep on reading to see who the most popular male idols for the month are!
The Korean Business Research Institute crafted the brand reputation index by extracting and analyzing 117,162,545 pieces of big data spanning 653 idols from Jan. 13 to Feb. 13. They noted an individual idol s participation index, media index, communication index, and community index. Compared to the available 125,767,133 pieces of big data in Jan. 2021, this month saw a decrease of 4.86%.
The brand reputation ranking is an index that helps analyze the online habits of consumers and what impacts brand consumption. Though researching individual male idol s personal brand reputations, we can see the positive and negative influence an idol has on a brand, media and consumer interest, and their com