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Feb. 23, 2021
Digital signage software provider Navori Labs has released Aquaji, an AI-computer vision software platform focused on marketing analytics for the retailer and DOOH advertiser segments. The technologies aims to improve customer experience as well as ad campaign performance.
It can be used as a standalone marketing analytics platform or integrated with QL DSS software in a broader DOOH strategy, according to a press release.
Aquaji counts unique visitors and gathers demographic data, length of stay, wait time and attention span KPIs over segmented time slots spanning from hours to months.
It helps businesses understand consumer habits and profiles, create new opportunities for growth and profitability through stronger visitor engagement, and support a more thorough business intelligence ecosystem.
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