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►► A Brief History Of Time: Breitling s Complete Brand History (2021)

Share Welcome back to another installment of a Brief History of Time. Today, we pick up where we left off, exploring the fascinating history of Breitling. With the Chronomat and Premier in the ’40s and the Navitimer and SuperOcean in the ’50s, Breitling had built up some major momentum. The 1960s proved to be yet another fruitful decade for the brand, starting with some notable improvements to the Navitimer. The prior Navitimer’s all-black dial was changed to feature contrasting white subdials. This improved its legibility, and the new look also made it even more attractive to the mass market. The Navitimer thus became not simply a useful tool watch, but a popular symbol of class and style.

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