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Merkle launches generative AI technology 'Merkle GenCX'

Merkle launches generative AI technology 'Merkle GenCX'
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Large-knowledge

Brands that won't adapt to cookie regulations are going to lag majorly in two years: Shirli Zelcer

Shirli Zelcer, the global head of analytics and tech, Merkle is currently in India and speaking with us about the transition of the agency post-acquisition, the evolving role of AI, its usage and more.

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