A new London-based media start-up seeks to counter the warped portrayal of Islam. The digital television channel Alchemiya intends to showcase only positive content. Sounds a bit cheesy? Perhaps it is, says Jannis Hagmann, but it just might be a smart business idea and one that will catch on
Sadiya Ahmed has been busy during Britain’s latest COVID-19 lockdown. She has produced a podcast, created a heritage photography competition, and is working on setting up a Muslim History module to run alongside the national curriculum.
It is all part of this former tutor’s aim to ensure British Muslim history takes its rightful place within mainstream British history.
“Muslims aren’t just on the margins of British society, but are part of British society,” she says.
She wants to place their stories alongside the already documented “mainstream” British history in archives, museums and academia.
“It gives our communities an authenticated representation and claim to British history, as ‘our history’, one we are evidently part of.”