Wild Birds Unlimited Celebrates 40 Years of Bringing People and Nature Together
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CARMEL, Ind., Feb. 4, 2021 /PRNewswire/ Forty years ago, very few retailers specialized in providing supplies and information for attracting and feeding backyard birds. On January 28, 1981, Jim Carpenter, an unemployed nature enthusiast, combined his retail experience with his passion for backyard bird feeding to open the first Wild Birds Unlimited (WBU) store in Indianapolis, Indiana. There are now more than 345 locally-owned and operated Wild Birds Unlimited franchise locations throughout North America, each dedicated to bringing people and nature together. Everyone questioned my idea, said Carpenter, founder, president and CEO of Wild Birds Unlimited. And though I didn t realize the full-potential of the business at the time, I saw a niche for a hobby store and a great way to be my own boss and do something I loved.