Bonn Group, a leading manufacturer of world-class bread and bakery products in India, onboards award-winning actress Sonam Bajwa as brand ambassador for its Americana range of premium biscuits. As a part of this association, the actress will be promo
Bonn Group, a leading manufacturer of world-class bread and bakery products in India, onboards award-winning actress Sonam Bajwa as brand ambassador for its Americana range of premium biscuits. As a part of this association, the actress will be promo
0
The coronavirus (COVID) pandemic has introduced an outlet bias, as a large share of total spending moved online that is charging a mark-up over off line prices. In fact, the price of e-commerce platforms and Kirana stores has converged, says a research note from State Bank of India (SBI).
According to the report, during the pandemic the use of online delivery platforms, such as Goffers, Nature Basket, and Licious has soared and most retailers in these platforms tend to have higher prices than in their physical stores.
During this crisis, consumers have spent a lot of time at home and online – and have become comfortable doing a set of activities online. So, people are also shopping essential items from e-commerce platforms.
Share Via:
nd edition.
At the recently concluded CMO Week (2
nd edition), we spoke to marketers from the online grocery space to understand the segment better.
Before March 2020, ordering groceries online was a matter of convenience; few brands (Grofers, BigBasket, etc.) were busy building the category, and were pretty much synonymous with it.
After last March, things changed dramatically; the e-grocery segment was re-classified as an essential service and ânewâ entrants like Swiggy, Zomato, Dominoâs, Paytm, Dunzo, Flipkart, and several others joined the grocery game in a big way. Amazon also ramped up its e-grocery vertical.
Hypermarket and supermarket chains (Future Retail, Reliance Jiomart, DMart, etc.) also re-looked their online grocery delivery pipelines, adding yet another layer of competition to the suddenly crowded segment.