DiLorenzo will have global responsibility for the company s digital marketing, communications, content, social media strategy, and branding and marketing design. The company is in the process of scaling awareness of its brand with both consumers and global partners.
DiLorenzo brings extensive marketing expertise in his new role, according to KnowSeafood. His work record includes joining the on-demand alcohol delivery service Drizly before its public launch in 2014, and developing the company s launch marketing strategy. Drizly was ultimately acquired by Uber for $1.1 billion (€918,659) this year.
Prior to joining the seafood startup, DiLorenzio served as the chief marketing officer for GasBuddy, a digital service that uses data, location and payment technologies to enable consumers to save money on their retail gasoline purchases.
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New Bedford, Mass, Dec. 16, 2020 (GLOBE NEWSWIRE) KnowSeafood is the first online seafood market to offer an array of all-natural, sustainable, fully traceable seafood authenticated by blockchain technology. Every piece of seafood sold including sushi-grade arctic salmon, Maine lobster tails, and the sweetest scallops from America s North Atlantic waters is of the highest quality and can be traced back to its source, guaranteed.
With two-day delivery, KnowSeafood also makes the ideal last-minute gift for every home chef which these days means everyone and checks all the boxes for recipients who care about a number of issues: all-natural ingredients with no additives or preservatives; environmental protection and sustainability; transparent food chains with a direct connection to food producers; and unmatched quality and taste.
Knowseafood Transforms The Way Americans Buy Seafood
Company launches the first nationwide direct-to-consumer online seafood market offering an array of sustainable and fully traceable seafood, authenticated by blockchain technology.
New Bedford, MA (GLOBE NEWSWIRE) - New Bedford-based startup KnowSeafood is launching a game-changing direct-to-consumer online seafood market using blockchain technology to bring traceability and trust to the seafood chain. American consumers can now purchase a variety of sustainable, natural seafood and track it from the moment it’s caught or landed to the moment it’s delivered to their door.
In the U.S., seafood typically goes through an average of four to seven middlemen before it arrives in grocery stores, and 90% is imported. But as much as half of that is actually American-caught seafood being reimported to the U.S. after being processed overseas often in China or Southeast Asia. Such a long and complicated supply chain inevitably leads to