The
McPherson’s Ltd(ASX: MCP) share price continued its disappointing run and sank lower again on Wednesday.
The beauty products company’s shares dropped 11% to $1.21.
This means the McPherson’s share price is now down 60% over the last 12 months and trading within touching distance of a two-year low.
Why did the McPherson’s share price crash lower today?
Investors were selling McPherson’s shares today following the release of a disappointing half year result.
Management blamed the same weakness in the daigou channel that has been impacting
A2 Milk Company Ltd(ASX: A2M) and
Blackmores Limited(ASX: BKL) for its poor performance.