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Make the effective solution the easy solution : How the industry can drive NPD to aid digestive and metabolic health

Food, beverage and nutrition solutions to aid digestive and metabolic health are becoming increasingly popular as Asia’s population rapidly ages, but future NPD needs to make these “effective solutions the easy solutions,” according to experts at the second edition of our Growth Asia Series 2021. New research findings, future directions, and new product development opportunities on topics related to ‘Healthy Ageing: Metabolic and Digestive Health’ were highlighted during the webinar. [Listen on demand here​] The panel consisted of Michelle Lee, regional marketing leader at IFF, Christian Philippsen, managing director at BENEO Asia Pacific, Florence Leong, co-founder and CEO at KosmodeHealth – a National University of Singapore Food Science Technology startup, Dr Sumanto Haldar, principal investigator at Singpore Institute of Food and Biotechnology Innovation (SIFBI) at A STAR, and Associate Professor Alexander Tups from the University of Ot

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