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HPB loyalty programme and National Steps Challenge criticised by AGO

HPB loyalty programme and National Steps Challenge criticised by AGO
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Brits adopt Health Promotion Board s model

THE Health Promotion Board (HPB) in Singapore will be the model for a new office Britain is setting up to lead its efforts to improve and level up the public’s health. Announcing the move on March 29, the country’s Department of Health and Social Care said: “This office and approach will be modelled on successful methods to this agenda internationally, such as in Singapore, which has a Health Promotion Board, and has pioneered new digital public health schemes such as their ‘National Steps Challenge’.” HPB chief executive Zee Yoong Kang was heartened to see that Singapore’s efforts in boosting the health of people “are being seen as effective models” elsewhere.

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