Real-world data allows marketers to modify message targeting earlier than what is possible with a client-provided HCP target list leading to increased message exposure and improved patient care.
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A CMS rule, which went into effect December 31, requires that providers publish up-to-date digital contact information regarding their compliance, using approved methods. Noncompliant hospitals will be publicly listed, akin to the Office of Civil Rights’ breach notification portal, the so-called “Wall of Shame.”
National Provider Identifier (NPI): The National Provider Identifier (NPI) is a HIPAA Administrative Simplification Standard for the Health Insurance Portability and Accountability Act. UPINs, Medicare PINs, state Medicaid numbers, provider identities provided by thousands of health insurers, and other identifiers […]