Year after year those issues take a back seat to the twists and turns of the american politics and im pretty sure its going to be the case this year too as much as we all like to talk about the changing world order the americans are still commanding everybodys attention and our enemy well absolutely. The u. S. For in the u. S. Domestic politics the. Stalemate that exists there is i think one of the most important problems of International Relations because it paralyzes us for inform us a big signal it becomes the result of the domestic fight. Secondly you know these jewel provisos of the global problems because the the u. S. Is still the most powerful country in the world but instead of fixing other problems. Its approach towards this problems becomes the result of the domestic interplay which of course does not. Buttes to the stability or govern the ability in the world speaking about this interplay and others you believe that not much will come on from this impeachment proceedings in
Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Shows that even in these situations it is unlikely to be resulted into the real impeachment because the senate nor the calls are representatives of the sides and there is the republican majority in the sound of and what is most important donald trump is supported by a bald 90 percent of the republican electorate so i think no one from serious republican politicians would dare in these circumstances to vote against the president however of course the by the way thing the launch of the impeachment procedure is already the recognition of high chances for donald trump to be reelected democrats understand that it is very difficult for them to be trumped you you wrote recently had that allegations against a much weaker than even those put forth against bill clinton back in 1900 why do you. The democrats are taking their risk because it involves one of their own every time dimension in pitch when they imply joseph biden in their rather you know im flattering situation well for 2 reasons i thi
Annual meeting of the association of the association of the united dates army. You know him. He is wellknown and is known internationally. The privilege of serving alongside of him, and you can define our keynote speaker with one word, and i would choose patriot. His veryhat he is at core. They dos and gentlemen, please welcome the secretary of ladieshe honorable and gentlemen, please welcome the secretary of defense, the honorable james mattis. [applause] thank you. Attis take you very much, ladies and gentlemen. Thank you, general. Is an absolute delight to be here with you all, and i do appreciate being invited to Something Like this. I probably could find no place in washington, d. C. , today to be more inhome back with you. Secretary mccarthy, it meeting in those uncertain days after afghanistan, and we served for many years after that. Thank you for coming back, sir. It is a pleasure to serve with you once again. General millie, we served together. We have known each other over ,