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April 9 2021, 9:05 am | BY Kim Shaw | No Comments
GIGIL Philippines sends Julie’s Bakeshop viral after releasing this hilarious film celebrating the bakery’s 40th anniversary.
The spot starts with two middle-aged women working out in a local gym. A man notices them, and starts to “auntie shame” the ladies until Auntie Julie steps in and stops him, saving the ladies from the auntie shamer.
What happened next made the internet laugh and share their funny reactions to the film online, supporting Julie’s #StopAuntieShaming campaign.
“When you say ‘Auntie,’ it doesn’t automatically mean you’re talking about women who are stuffy and formal. Aunties can be cool and very dynamic,” said Marc San Juan, National Marketing Head of Julie’s Bakeshop. “Our founder, Mrs. Julie Gandionco, was already in her 50s when she decided to start her own bakeshop. Now it’s grown to a network of more than 450 stores all over the Philippines,” he added.