Organization focuses on IAPCO, China and new market segments for opportunities
(Washington, DC) – Destination DC (DDC) is expanding its strategies to capitalize on opportunities to win international business in cooperation with Events DC. Washington, DC will host the International Association of Professional Congress Organizers (IAPCO) Council Meeting, Oct. 13-16, 2016, expand its efforts targeting the Chinese MICE market and position DC to attract new market segments.
“With 21 major citywide events and conventions in 2017, bringing an estimated impact of $357 million and 45,565 total room nights, we’re poised to have one of the strongest years for business in recent history,” said Elliott Ferguson, president and CEO of DDC. “However, as we constantly look at new ways to attract business to the nation’s capital, we see major opportunities for growth in international business.”