Today is National Dive Bar Day, which is ironic because most “real dive bars” and we can debate those merits all day don’t have social media, let alone a publicist, to promote the “holiday” (which was started by Seagrams in 2018 as its own publicity campaign). BUT I DIGRESS. Today is National Dive Bar Day! And Union Last Call bar is celebrating National Dive Bar Day with beer-shotgun contests and free ink.