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The foundations of Georgia’s tourism sector remain strong
March 15, 2021
Covid-19 has been a major setback for travel across much of the world, but Georgia is optimistic that the unprecedented growth of its tourism industry will soon be back on track, with winter sports a key driver.
As the world edges towards the light provided by vaccination, with my country of Georgia’s programme getting underway this month, the tourism and hospitality sectors are eagerly anticipating a grand reopening.
Amidst the continuing pandemic depression, it is hoped that once international travel fully resumes, there is significant pent-up demand from tourists who have had to put global travel on hold. In Georgia, the first glimmers of hope for these industries are emerging, following an unimaginably difficult year.