By: Deborah Speer
Live Nation Logo 2017Live Nation yesterday released its financial reports for the full year and final quarter of 2020, an annus horribilis by anyone’s standards, showing staggering drops in revenue, ticketing, and advertising & sponsorships but also, on the cusp of what’s hoped to be a roaring comeback, reasons for optimism.
With virtually no concerts since March, concert revenue sank 84% ($1.47 billion vs. $9.43 billion in 2019) year over year and 92% ($178.4 million vs. $2.27 billion in 2019) in the fourth quarter. Ticketing was down 88% on the year and a staggering 98% on Q4. Sponsorships & Advertising also took a beating, down 65% in 2020 and 68% in the final quarter.