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Nation Brand Master Class - Brand South Africa

Masterclass is the gateway to understanding the National Brand and what it stands for. Gain access to contextual information about the strengths, features and unique attributes of our South African Nation Brand. Read More.

A look at South Africa s Global Reputation standing

A look at South Africa s Global Reputation standing
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A deeper look into the Bloom Consulting s Global Reputation Study for South Africa

By Shamiso Hlatshwayo Brand South Africa’s mandate requires the organisation to clearly understand the reputation, competitiveness, and perceptions of South Africa in key international markets. As part of its approach towards achieving this mandate, Brand South Africa has since drawn insights from its Global Reputation Study Research, through ongoing monitoring of Nation Brand Performance against […]

New study shows that South Africa s brand is competitive and appealing to investors and tourists

On 22 June 2022, Brand South Africa launched the findings of the Global Reputation Study in collaboration with Bloom Consulting – an international organisation that specialises in Nation Branding and Place Branding. The Global Reputation Study focused on measuring four pillars of the Nation Brand, namely: Tourism, Talent, Prominence, Trade and Investment. The […]

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