Campaign Review: latest campaigns from Allianz, Budget Direct & Rams
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: The Works Nathan Bilton, Akcelo s Dave Di Veroli, and TBWA s Katharina Vassar evaluate the recent campaigns from insurance companies Allianz, Budget Direct, and home loan company Rams.
May 20, 2021 8:23
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Nathan Bilton, creative director at The Works, says:
‘Behind you for what’s ahead’ is nice. It’s what I want from insurance but has some creative potential too. And this spot is the first of what I assume will be many that build meaning into the positioning/line.
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ஆஸ்திரேலியா
The Works and Goodman Fielder tease curiosity in new campaign
December 21, 2020 10:31
Creative agency The Works and Goodman Fielder have launched an unbranded campaign for Holbrooks Worcestershire Sauce.
Across PR, social media and OOH, a series of cryptic facts and observations about the sauce will be shared, driving consumers to whatsthatsauce.com.au to find out more.
The Works creative director, Guy Patrick, said: “This is not about pack shots and logos, in fact quite the opposite. This is about having some fun with Australians and asking them to guess the brand. It’s about engaging the curious people out there and piquing their interest. ‘What’s that Sauce’ is half parlour game, half ad campaign, which considering its heritage makes a lot of sense.”
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