December 21 2020, 10:04 am | BY Ricki Green | 12 Comments
It’s hard to pronounce and even harder to describe. It’s the mystery ingredient most of the time and makes a bacon sandwich taste that much better. What is it? Well, we’re not telling. Creative agency The Works and Goodman Fielder have launched an unbranded campaign for a curious and often misunderstood sauce that has a myriad of uses.
Across PR, social media and OOH, a series of cryptic facts and observations – ‘Made with everything you hate for a taste you’ll love’, ‘It can be kept in the pantry or the fridge, but enjoys the company of mustards, relishes and pickles’ and ‘Your grandad probably uses it. You probably can’t spell it.’ – will pique Aussies’ interest and drive them to whatsthatsauce.com.au to find out more.