What does Philly smell like? According to one entrepreneur, its high-end parfume. inquirer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inquirer.com Daily Mail and Mail on Sunday newspapers.
The 14th edition of Esxence, held from 6 to 9 March 2024 in Milan, Italy, welcomed 360 brands from 30 different countries. The event, which has grown steadily since 2009, attracted more than 12,000 visitors, compared to 10.300 last year. A real playground for exchanges and discoveries, Esxence is also a perfect opportunity to review the trends that are driving niche perfumery.
The explosion of white flowers
White flowers were in full bloom at this 2024 edition of Esxence. The trend.
The demand for niche perfumes is on the rise. While small brands strive to balance growth with exclusivity, major players are aiming to capture this emerging trend.
Alendor: A New Perfume Brand From Germany ~ Fragrance Reviews fragrantica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fragrantica.com Daily Mail and Mail on Sunday newspapers.