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Increasing the proportion of non-alcoholic drinks on sale in online supermarkets could reduce the amount of alcohol people purchase, suggests a study published today led by researchers at the University of Cambridge. The team used a simulated supermarket that presented shoppers with varying proportions of alcoholic and non-alcoholic drinks and asked them to select drinks to purchase for their next online shop. They found that shoppers who were exposed to more non-alcoholic drinks selected and purchased fewer units of alcohol. The findings are published in PLOS Medicine.

United kingdomNatasha clarkeDame theresa marteauGareth hollandsPrincipal researchMethod of researchHealth research unitUniversity of cambridgeLecturer in psychology at bath spa universityFor groupBath spaPrincipal research fellow