AssetMark Seeks To Compete On Broader Stage With Latest Moves The turnkey asset management platform is looking more like a diversified wealthtech provider, having added services for planners and RIAs.
The turnkey asset management platform AssetMark is looking more like a full-fledged wealthtech firm than a simple TAMP.
With $74.5 billion and more than 8,400 advisors on its platform, the firm is making a push to appeal to advisors looking for “new and different solutions,” according to the firm’s new CEO, Natalie Wolfsen.
Besides making a change in leadership, in less than two months AssetMark announced the pending launch of AssetMark Institutional, which is designed to provide RIA-focused products, Advisor Managed Portfolios and alternative investments; a client experience that better supports financial planning, account reporting and digital communication; and specific events and thought leadership materials for RIAs. It is scheduled to go live on March 10.�
The deal positions the turnkey asset manager to build a financial wellness platform, similar to a strategy announced by TAMP powerhouse Envestnet last week.
AssetMark Names Natalie Wolfsen Chief Executive Officer
Michael Kim Appointed President
CONCORD, Calif., Feb. 23, 2021 (GLOBE NEWSWIRE) AssetMark Financial Holdings, Inc. (NYSE: AMK) today announced that its Board of Directors has named Natalie Wolfsen as the company’s new Chief Executive Officer and Michael Kim as its new President. Both appointments are effective as of March 3, 2021. Ms. Wolfsen and Mr. Kim are succeeding Charles Goldman, who will be leaving his role as President and Chief Executive Officer and as a member of the Board of Directors. Mr. Goldman will assist in the transition by serving as a consultant to the company for one year. Ms. Wolfsen will also join the AssetMark Board of Directors.