How Can New Music Compete With Classic Rock?
Here Fred Jacobs explores the challenge of breaking through classic rock’s stranglehold on radio, and how to give new music a fighting chance at competing for space on the airwaves.
Guest post by
How can new music compete against Classic Rock? That is the question, as ironic as it may sound.
Nearly four decades ago when I was trying to just get ambitious broadcasters to take a risk on an all-gold radio format on the FM band, featuring the Beatles, Led Zeppelin, and the Eagles, I never could have dreamed anyone could possibly ask that question.