Lamborghini(SANT AGATA BOLOGNESE, Italy) Enthusiasts scoffed, guffawed and protested when Porsche, maker of the venerated 911 sports car, launched its Cayenne sport utility vehicle in 2002. The large SUV boosted the marque s sagging sales, winning over Porsche loyalists.
The Italians took notice.
These days, Lamborghini factory workers in Sant Agata Bolognese, Italy, are busy filling orders for the Urus, a high-performance SUV that has attracted new customers and electrified sales.
Demand for the Urus eclipses the company s slinky Huracan and Aventador supercars, accounting for more than half of the company s deliveries. Lamborghini sold 5,367 Urus units last year compared to 3,113 Huracans and 753 Aventadors a record for the Italian brand.
Lamborghini recently added the Urus Performante model, which bolts from 0 to 62 mph in 3.3 seconds and packs 657 horses under a twin-turbo V8 engine. The 5,314-pound Performante rides like a luxury SUV on highways and masterfully maneuvers
The secret to a successful sports car company? Build more SUVs
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