How long? 3-4 minutes
Sampling strategy: getting brands into hands in a post-pandemic world
Relish and its partner Missguided tell Campaign Connect how sampling helps brands can literally touch prospective customers… while socially distancing
The chaos of 2020 hit retail marketing hard. With fewer people on the high street, with stations at 30% capacity, with consumers conscientious about social-distancing and working from home, high-street shops and traditional forms of brand-to-hand sampling have suffered.
These are factors that don’t bode well for marketers. But Natalie Betts, director of marketing agency Relish, Laura Taylor, its head of brand partnerships, and Samantha Spencer, head of strategic partnerships at online fashion retailer Missguided, explained how they thrived in the face of adversity.