they re telling a very specific story. this is not running a marathon or going to work out in the gym where it s air conditioned. only really special people can do this and only special people can work here as well. what i found so compelling about this is will believes it so deeply. he believes in what he does for his customers and for his employers. so deeply that it makes it easy for him, i think, to build this culture. it does. i think when we work together as high-level executives and entrepreneurs, it s all about the shared, intense experience. it brings them together. just like michael said, the tattoos, you see that as an indicator. people put tattoos of apple, harley-davidson, jack daniels, brands that matter to them. they re doing something right here because this brand matters to them. they started this company with $20,000 of their own money. $70 million in revenue next year.
both women are young entrepreneurs with successful internet businesses. and after enjoying the freedom of being the boss, neither can imagine ever working any other way. amaruso always had a good idea eye for fashion and a unique sense of style. she parlayed that into nasty gal vintage in 2006. sometimes i would buy things for $26 and at auction they d sell for $100, $200, $300. the power of the nasty gal brand comes from the community of fun-loving 20-something fashionistas who follow the trend-setting website. utilizing social media she d built up customers spread across myspace, facebook, and twitter. with a thriving business on ebay she started to get that restless feeling that led her to jump from job to job. ebay was crimping her style. in 2008 she made the risky decision to leave the online auction world and start her own e-commerce website, shopnastygal.com. now nasty gal sells trendy new
of marketing is empath. there s no doubt will s on to something. for many people, tough mudder does stand for something. determination. friendship. grit. will s created a brand that has absolutely transcended the event itself. more than 1,000 people have gotten the tough mudder logo tattooed on them. you see the other tattoos are an expression of myself. and i feel that this you don t get unless you complete it. it s the toughest race i ve done so far. so something to commemorate that accomplishment. it s something to carry with me to say, hey, i did this, you know. i was here. and everything will brings to the courses, he starts in his office. within 18 months, tough mudder grew from a company made up of will and his partner to having 50 employees. and while everyone s not compelled to run through fire to get to their desks their constantly challenged to push
because this brand matters to them. yeah. and by the way, i don t think we put this in the piece, but they started this company with $20,000 of their own money. $70 million in revenue next year. i m so jealous. it is a real success story. thanks so much. thank you for all of your help with this and you, too michael. more and more of your customers are using their smartphones to get information about things. so here are five ways to make sure your website is ready for mobile visitors courtesy of mashable.com. number five, keep it simple. users visiting your mobile site are looking for information and service fast. keep navigation to a minimum and focus on providing just the top things customers need. four, don t use a lot of images. large images slow down your page. get rid of most of the imams on your home page except the ones that are absolutely necessary. three, design for multiple handsets. don t assume everyone has an iphone for android. instead, design your site to
amaruso always had a good idea eye for fashion and a unique sense of style. she parlayed that into nasty galvin damage in 2006. sometimes i would buy thing forss $26 and at auction they d sell for $100, $200, $300. the power of the nasty gal brand comes from the community of fun-loving 20-something fashionistas who follow the trend-setting website. utilizing social media she d built up customers spread across myspace, facebook, and twitter. with a thriving business on ebay she started to get that restless feeling that led her to jump from job to job. ebay was crimping her style. in 2008 she made the risky decision to leave the online auction world and start her own e-commerce website, shopnastygal.com. now nasty gal sells trendy new