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Streaming hits big in the Middle East June 27, 2016 It’s a sunny afternoon in Beirut and you’re sitting in a café, waiting for a friend who is running fashionably late as usual, but it doesn’t bother you because now you have time to catch the latest episode of The Big Bang Theory on your smartphone. This is the attraction of video on demand (VOD): the convenience of watching whatever you want, at any time and on any device. Provided there is internet, of course. In the Middle East, millennials are increasingly turning to online for entertainment and internet usage has been exploding in recent years. Saudi Arabia and the United Arab Emirates rank among the top countries for YouTube views per capita in the world. With the introduction of American VOD provider Netflix to 130 countries, including inside the Middle East, at the beginning of this year as well as regional and local players that already exist in the market, online streaming has nowhere to look but up. And although

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