Nashville-based Lirio, which offers an artificial intelligence-powered patient engagement tool for health care companies, has named Marten den Haring its chief executive officer.Â
He replaces Mike West, who has been Lirioâs CEO since 2016 in Knoxville and will transition to serve as executive chairman. Den Haring, a former Digital Reasoning executive, joined the company in 2019 as chief product officer to bring its âPrecision Nudgingâ solution to market. He later transitioned to chief operating officer, where he has been overseeing the companyâs expansion into Nashville.Â
With more than 20 years of experience in the technology sector, den Haring has also held various leadership positions at Element AI, Oracle and OpenText. Last year, he participated in the Nashville Healthcare Council Fellows program.
Nashville-based Lirio, which uses behavioral psychology and artificial intelligence to develop a patient communications tool for health care providers, has named Amy Bucher as vice president of behavioral design.Â
In her role, Bucher will lead Lirioâs behavioral design team in Knoxville to develop new products centered around the companyâs âprecision nudgingâ capabilities, using technology to promote small behavioral changes in people surrounding their health care. We are beyond thrilled to welcome Dr. Amy Bucher to the Lirio team, Chandra Osborn, the company s chief behavioral officer, said in a release. Amy is highly regarded in the healthcare industry as a behavioral design expert, innovator, author, and collaborator in leveraging behavioral design to improve people s health. She joins a growing team of behavioral scientists and AI scientists committed to Lirio s purpose.