Digital Media Boom Spurs Martech Sector to New Heights
- NetworkNewsWire Editorial Coverage
NEW YORK, April 15, 2021 /PRNewswire/ Rapid advances in artificial intelligence have loosened the death grip of digital media giants on the advertising and marketing tech (martech) sectors. New companies with tailored technologies are emerging, delivering powerful impact and snatching market share from behemoths like Google and Facebook at an accelerating pace. Digital media and martech technologies have already changed the way companies connect with consumers and with soaring ecommerce activity and media consumption the sector is prime for explosive upside growth.
As the sector has gained huge traction in the technology markets, reflected in the Nasdaq composite, there s been a simultaneous spike in technology focused Special Purpose Acquisition Funds (SPACs). SPACs raised more than $83 billion in 2020, and the SaaS (software as a service) category was a leading beneficiary, which has l
NetworkNewsWire Editorial Coverage NEW YORK, April 13, 2021 /PRNewswire/ The innovation from artificial intelligence has high-growth software companies taking on multi-billion digital
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