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Bajaj Auto has launched a ‘Pulsar Stunt’ font as a way to engage with its digital audience on social platforms. The animated stunt font draws inspiration from everyday thrills experienced by Pulsar riders. The Pulsar Stunt font is available as GIFs and stickers on Instagram, messenger apps like WhatsApp, and the Pulsar website. Ogilvy has conceptualised the idea with artist and creative director Ganesh Shinde creating the font.
As a part of the digital stunt, each of the 26 letters and 10 digits has been put together and designed from real-life images, which have then been translated into illustrations. The font aims to help riders express themselves more authentically online.
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The introduction of a new kick start variant has drastically reduced the starting price of the lineup
On its Pulsar range, Bajaj might get away with the sort of price hikes it has implemented recently, but the 100cc commuter segment is a far more price-sensitive affair. The Platina 100 is Bajaj’s ‘premium’ 100cc commuter, and to make it that much more accessible, the company has rolled out a new kick start (KS) variant. Doing away with an electric starter has allowed Bajaj to shave a good Rs 8,237 off the bike’s price, meaning the KS variant sells for just Rs 51,667 (ex-showroom), making it the entry-level offering in the Platina range.
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Highlights
The kick start variant now gets newly designed indicators and mirrors
The bike is available across all Bajaj Auto dealerships in India
Bajaj Auto today officially announced the launch of the Platina 100 Kick Start (KS) variant in India. The new Platina 100 KS is priced at ₹ 51,667 (ex-showroom), and the bike is available for bookings across all Bajaj Auto dealerships in India. The new kick start version of the Platina 100 comes fitted with new features, spring-on-spring Nitrox suspension, tubeless tyres and more. The bike is cheaper by about ₹ 7,700 over the Platina Electric Start (ES) variant, which was introduced earlier this year in July.
Bajaj launches Platina 100KS at Rs 51,667; brings in new features, aesthetic upgrades
Powering the Platina 100 Kick Start is the same 102cc single cylinder engine. This produces 7.9 PS of power at 7,500 rpm and 8.3 Nm of torque at 5,500 rpm. All of this is transmitted via a 4-speed gearbox. December 16, 2020 / 01:41 PM IST
Bajaj Auto has just launched the Platina 100 Kick Start at a price of Rs 51,667, ex-showroom.
The Platina 100 Kick Start gets a host of new features for the new model including some aesthetic upgrades as well.
Design-wise, the new Platina Kick Start remains similar to the electric start save for a few additional features. The bike gets the same headlamp unit that includes a strip of LED DRLs sitting atop the main headlamp, a protective tank pad, new indicators and mirrors as well as wide rubber footpegs for better comfort. The Kick start however, also gets a new set of hand guards that look fairly fine on the little commuter.