For Bazaar s Better With Age series, celebrity esthetician Shani Darden shares a few pearls of life and beauty wisdom she s learned simply by growing older.
APR 13, 2021
This week, I look at how Nars is translating real-life beauty experiences online, check in on BeautyPie and spotlight yet another review platform moving into e-commerce.
Known for its larger-than-life influencer trips, pop-ups and store experiences, Nars Cosmetics is now betting on immersive digital activations.
Timed to the relaunch of one of its hero complexion products, the Pure Radiant Tinted Moisturizer, Nars has extended its experiential focus to its first virtual store and corresponding digital campaign. The VR store that launched on Friday was made in partnership with VR e-commerce startup Obsess, which has been on a tear in the last year creating online stores for Charlotte Tilbury and Dior.