Not long ago, some were predicting more and more films would be diverted from theaters and sent straight into homes. Moviegoing was destined to die, they said. Not only has
After Ben Affleck and Matt Damon test screened their Nike drama “Air,” the film executives at Amazon Studios threw them a curveball. “They said, ‘What do you guys think about a theatrical release?’” Damon says. “It wasn’t what we expected when we first made the deal.” “Air,” about Nike’s pursuit of a shoe deal with…
NEW YORK - After Ben Affleck and Matt Damon test screened their Nike drama "Air," the film executives at Amazon Studios threw them a curveball.
"They said, What do you guys think about a theatrical release? " Damon says. "It wasn t what we …
After Ben Affleck and Matt Damon test screened their Nike drama “Air,” the film executives at Amazon Studios threw them a curveball. “They said, ‘What do you guys think about a theatrical release?’” Damon says. “It wasn’t what we expected when we first made the deal.” “Air,” about Nike’s pursuit…
Not long ago, some were predicting more and more films would be diverted from theaters and sent straight into homes. Not only has that forecast fallen flat; the opposite is happening in some cases.