Shoppers have sought to recreate their favourite pub and restaurant grub at home this year, and frozen has benefited
Freezers will deliver the Covid-19 vaccine. And they’ve been crucial during the pandemic too, as housebound Brits stocked up and sought to recreate out-of-home eating at home. Volume sales of frozen chips and other potato products are up 9.3%. Fish has added 7.5%. Pizza’s unit sales are 8.2% bigger than last year. And pastries topped the lot, up 12.3% (albeit from a smaller base).
Indeed, a Nielsen survey found 11.8% of households had stockpiled frozen savoury goods, making it the third most panic-bought sector. And frozen chips were the biggest winner, with McCain’s offsetting a proportion of the lost sales from its foodservice business with big gains for its Gastro Chips and Skin On Fries in particular.