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Anjali Shahi and Lavanya Jayashankar   | Photo Credit: Special Arrangement While Maka Zai rum and Rahasya Vodka were launched in January this year, Matinee Gin will be launched on March 13 There’s change rippling through the Indian alcobev industry with 2021 seeing women take the helm at the Indian arms of two of the largest alcohol companies in the world: Diageo (in July 2021) and Moet Hennessy. Women also have key positions across most beverage multinationals, reflecting not just increased diversity, but also the changing face of their consumer. The other seismic shift that has taken place is in the craft spirits space in the country, where a slew of mostly young entrepreneurs of both sexes have captured the zeitgeist, and made Indian brands cool and aspirational. However, while there have been changes in the producer profile, the actual business still gets done via distributors, retailers, and bars and pubs. These are largely male-run and owned, with women being allowed

Panchganga riverIndia generalCity ofUnited kingdomKasturi banerjeeElliott coonYangdup lamaDimi lezinskaLavanya jayashankarNaomi fletcherJohn lennonShatbhi basuJamie kohAnjali shahiMichael john dsouzaMoet hennessy