professor naomi baron. is technology changing the way we communicate? guest: yes and no. there s an assumption that technologies and computers, now mobile phones, are changing the way we write to each other, because we re suppose lid using all these abbreviations and acronyms and we re not using all that many there may be handful of these kinds of emoticons used but not nearly as many as the press would lead to us believe. what is changing the ways in which we read, the way we right. our social relationships are changing, and i m going to suggest our personal individual psyches are changing as well. host: walk me through those. guest: let s start with how we read. what s pretty clear is that when you re reading things on the screen, you don t do it to by screen, i moon whether it s a laptop or ereader or tablet commuter or mobile phone. you don t do it the same way as when you re reading hard copies. that s the subject of my next book. what we know already is that you
the limitation of data that you collect. otherwise you run the risk of repeating the problem of 1936. if i recall correctly. the reader s digest erroneously prededucted prodeducted a republican landslide. they did that because the sample was biased. they a large sample bud it was biased. keep in mind in the big data age it works slightly differently. if you have just half a percent of the population that you sample you do it well. it gives you a good first cut of what the population thinks. now if you then sample 3% or 5%. there s a bias in the sample. that actually doesn t improve anything that makes it worse. but if you in the big data age collect 97 or 99% of the data, then even if that is slightly biased, that 1% that you re not collecting is not going to undo all of the analysis. again, it doesn t give the exact but it gives us the right direction and often time it s good enough. can 100,000 frenchmen be wrong? they a great body that is here. intuitively you know.
hot nick back gentlemen let s start after a relatively robust numbers of payroll, and durable-goods all showed a softness are really facing a slowdown similar to the last few years or is this something different or just a quick incidents? coincidence? long term it seems america was incredibly unfortunate to have this streak of innovation from the 1830 s write-up to the 1960 s and when the rate of innovation fell sharply in the late sixties or early 70s that set the new normal unemployment rate up four successive ministrations and fired a lot of divination, and nixon will first-aid expansion, reagan tax cuts and george w. bush those entitlement expansion and tax cuts but really that is not a substitute for innovation. so we are suffering from a continuing slowdown of innovation and i would guess the new normal is the rate of six point five or 7%. there is not a lot of room for recovery remaining, i don t believe. and recently living in london as the bank of england
huh is you read a regular web page you don t but you have the s pattern the first line of text than a little less and by the time you get to the bottom forget about putting anything in the lower right here windhoek corner is not the f pattern that nobody will read it. where does that come from? the way the letter is made with the line than the shorter line on this side. so we know they re reading we tend to do on the screen is different from what we do when we served the web but wait. if you read on the same kind of device for surfing the web we tend to read whether wuthering heights or a biography textbook is the same mindset that some browsing has one but how do we write? because it is not continuous text we re writing shorter and shorter look at publishers today and with cable deluges we d won the 100,000 wordbook we want the shorter stuff. things like sanford shorts 30,000 or 40,000 words stephen king has 99 sure it s on amazon and it changes the notion pahang of bl
emoticons and abbreviations that we are not using that many but if maybe if you are using a lot if you are a young teenage girl but these kind of better commonly used and not as many as the press with the dust to believe but what is changing is the ways in which we read or write but our social relationships are changing and all also personal and individual psyches. host: walk us through those four things. guest: how we read. what is clear what you see on the screen with a laptop or the tablet computers or mobile phone or e-reader you don t do it the same way as a hard copy. that is the subject of the next book. i am doing research. but you tend to skim or the find function just zeroing in on the word and you look at the little snippet of what was written and ignore the concept. but we do know that when you read a regular web page but instead is the s pater the first line of text you probably read most than a little less by the time you get to the bottom forget about putti