TOKYO Ninety-year-old Naohiko Noguchi has retired three times. But each time, he has returned to brewing sake, the craft to which he has devoted himself…
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Sake, once the dominant alcoholic drink in Japan, is fighting to keep up with the times. In 2019, shipments in Japan were less than 30 per cent of their mid-1970s peak. Faced with competition and labour shortages, sake breweries are seeking out new, creative ways to thrive. For some, the key to success lies in collaboration. Five years ago, Yasutaka.