Dec 15, 2020 08:00 UTC
Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World LONDON (Business Wire) Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting.
The Consumer Intent Score solution is available from today and all advertisers currently running campaigns with Nano Interactive will be able to benefit from the enhanced targeting. It is the only privacy first solution on the market that combines live intent data with a comprehensive 15-point scoring model, enabling an identity-free, effective means of audience targeting. This scoring model relies on machine learning and natural language processing to read website content, analysing it via deep contextual and entity analysis to