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Perion Taps into the World's Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China -March 11, 2024 at 07:11 am EDT

Partnership provides Way.io, which among its partners are Alibaba, Baidu and Tencent, with access to premium Digital Out of Home inventory on a global scale via the Hivestack Supply Side Platform .

Perion Taps into the World's Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China | Region

NEW YORK & TEL AVIV, Israel (BUSINESS WIRE) Mar 11, 2024

Hivestack by Perion enters China DOOH market

Hivestack by Perion, a programmatic DOOH supply side platform, has announced its expansion in the China DOOH market via partnership with Way.io, according to a press release.

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