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Much at risk if shopping centers remain the same Friday, March 12, 2021 6:00 AM
Twenty years ago, West Des Moines’ Valley West Mall was a regional magnet, attracting shoppers from throughout Iowa to its stores and nearby restaurants and hotels.
The mall, with its mix of white and reddish-brown brick masonry, produced millions in property tax and sales tax dollars that governmental entities used for education, street improvements, parks and public safety.
Valley West’s luster, though, started fading after the splashy, more modern-looking Jordan Creek Town Center opened in 2004. Shoppers were drawn not only to the new mall but also to the dozens of other retail stores that popped up in nearby new strip centers, all pulling consumers away from Valley West.