reporter: it is bah humbug at the box office. you re not going to be evels, santa or neighbors fighting over celebrations. nutcracker iii kind of bombed at the box office. instead, hollywood has released terror: legacy, how do you know, little fockers and the chronicles of nan ya. narnia. in recent years there had been at least one holiday-themed movie from a studio. so what happened in 2010? i don t know that studio executives are sitting in some darkened room saying we don t want to release any holiday of-themed films, i think it s just they have their slate, they put these things together, and there s a void this marketplace. had there been a film themed to the holidays in 2010, maybe we d be doing better at the box office. reporter: yeah. he says the holiday season is a