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Social media and private partnership: Inside the changes at ISRO

The stakes are high: the $400 billion global commercial space market is expected to be worth $1 trillion by 2030, but at the moment India has only a 2% share - about $8 billion - which the government wants to change. India expects to have a $40 billion worth of slice of the pie by 2040, the government has said.

Social media and private partnership: inside the changes at India s space agency

When the Indian Space Research Organization's (ISRO) Chandrayaan-3 mission landed on the moon, more than 8 million people tuned in for the event's YouTube live-stream - a record for the site. The landing was a win for India's low-cost space engineering, and science, as well as a quiet initiative to rebrand India's 54-year-old space agency as approachable, according to more than a dozen current and former employees, and 10 consultants and industry experts. The stakes are high: the $400 billion global commercial space market is expected to be worth $1 trillion by 2030, but at the moment India has only a 2% share - about $8 billion - which the government wants to change.

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